Adobe’s acquisition of Neolane Rp 5.8 Trillion
Adobe Systems announced the company’s acquisition of Neolane marketing company. The transaction value of U.S. $ 600 million (about USD 5.8 trillion). The marketing company itself only has annual revenues of approximately U.S. $ 60 million (approximately USD 580 billion).
“It would make a better leader on Adobe’s digital marketing services and strengthen the Adobe Marketing Cloud,” said Brad Rencher, Senior Vice President of Digital Marketing.
Established in 2001, Neolane is headquartered in Paris, France, and serves a number of large clients such as Accor Hotels, Alcatel-Lucent, IKEA, Samsung, Sony, and Dior.
Neolane is the sixth product from Adobe Marketing Cloud service, which includes Analytics, Target, Social, Experience Manager, and Media Optimizer.
Neolane This acquisition will improve the management of electronic mail services and a large amount of real-time recommendations.